In 2021, top music videos largely comprised non-movie hits by music labels such as Zee Music, Aditya Music and Saregama Music, followed by VYRL Originals and DM - Desi Melodies, said Pawan Agarwal, director of music partnerships at YouTube. To better connect with viewers, many of the non-film songs released last year were also accompanied by music videos with distinct storylines featuring popular movie actors," he said.
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His style is very unique to Indian cinema in the sense that he paved the way in showing that you can do something which is very artistic, at the same time very popular. In every single film there is something to take away with the way he frames things. He says so much without saying much. I loved his first film, which was the Kannada film Pallavi Anu Pallavi. There is this scene in the college where the girl is studying and the hero has to meet her, so he gets her out by lying about her mother's illness or something like that. When he (Mani Ratnam) shows two people in love, it is very believable. You feel like you are, in a voyeuristic way, getting to live that moment along with the couple. I was blown away by these elements as a young guy who was still getting to know what love was. Another thing that is very unique to Mani sir is the way he picturises songs. 'Naguva Nayana' is one of the most beautifully picturised songs for me even to this day. It is like a compilation of the nice moments between the couple, so if you watch the song even without any context, you will believe that the couple are very much in love. I am directing a love story right now called Saptha Sagaradaache Ello. And that is like the fundamental rule in my head. A couple rarely professes their love for each other in a Mani Ratnam movie. They don't say stuff like 'Oh I love you so much'. You don't tell your partner 'I love you so much' every day. It is the other things that he manages to capture which are very beautiful.
Starring the National Award-winning actor Rajkummar Rao, the movie's song 'Muskurane', sung by the AASHIQUI 2 sensation Arijit Singh, is currently on the top of the charts on TV, radio and is also one of the most downloaded songs.
Bollywood movies enjoy huge popularity not only in India but abroad as well. There are countries where Bollywood films are so popular that the theatres in those countries are solely dependent on the release of Bollywood films to earn revenue. The popularity of Hindi films broad can be largely attributed to two things, the content (which also has songs & dance sequences) and the stars.
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